Welcome to our last 

ScreenME newsletter!

Unbelievable. This is actually our last newsletter for the ScreenME project. Our international consortium has all been about networking for improving teaching, research, and stakeholder engagement in the area of screen media entrepreneurship. We have been very grateful that our activities have been funded by EU’s Horizon2020 (grant agreement 952156) for the last three years. But also this funding is coming to an end, we have kicked off many activities that will continue after the project.  

Some of us are in the new HorizonEurope funding CresCine (101094988). Others are in the joint Chance project PSM AP.   Other grant applications are being written at the moment. We will continue to collaborate in various different forms. Joint publications will be out (look out for the Journal of Media Business Studies), and not to forget the ScreenME podcast that will continue after the end of the project.  

What have we learned through ScreenME? That collaboration matters. That they are not only enjoyable but also useful. Within our consortium we talked so much about how to manage research, including research grant applications, how best to support early-stage researchers,b how to teach entrepreneurship, how best to engage industry and policymakers stakeholder. These sharing of knowledge and the discussions are so crucial. Yet, when we as academics convene at academic conferences, we hardly, if ever speak about these topics. The project gave us the chance to do do. It has been enriching for all of us, not at least also since we are a very diverse group of partners, with each bringing special expertise to the table. We are happy that we can share our learnings with you through our public deliverables. 

In this final newsletter, we share with you our journey for our last year. 

Thank you for being a part of the ScreenME journey. 

Nägemiseni, Näkemiin, auf Wiedersehen, hejdå, farvel, tot ziens, Slán go foill  and good-bye.  

Ulrike Rohn

ScreenME Coordinator

Professor of Media Management and Economics

Tallinn University, Estonia

Selected ScreenME Events in 2023

Highlighted event:

The ScreenME Conference on Current Trends in the Screen Media Industry

In mid-September Tallinn University in Estonia, organized an international conference expertly moderated by Ulrike Rohn, who serves as the lead for ScreenMe consortium  and holds the position of Professor of Media Management and Economics at Tallinn University. This conference proved to be a remarkable platform where the future of the screen media industry was unveiled through engaging panel discussions and enlightening keynote presentations. This conference proved to be an exceptional platform where experts delved into the future of the screen media industry through engaging panel discussions and enlightening keynote presentations. What set this event apart was its unique format, seamlessly blending academic discourse with industry insights.

The standout feature of this conference was its impressive lineup of speakers, hailing from diverse backgrounds. Among these distinguished individuals were accomplished CEOs representing both established corporations and innovative startups, cutting-edge scientists leading the way in media research, and influential policymakers. Notably, these experts offered a global perspective, with speakers originating from various countries, including the United States, Belgium, Ireland, Sweden, Denmark, Norway, and, of course, Estonia.

Furthermore, several esteemed partners of ScreenMe, such as Aarhus University, Vrije Universiteit Brussels, Jönköping International Business School, and Munster Technological University, actively participated in this event, enriching it with their expertise and significance.

To immerse yourself in the atmosphere of this remarkable event and gain deeper insights, you have the opportunity to watch the video recordings.

Do you  know that we have a podcast? We launched our ScreenME podcast earlier this year, and you can find it on Spotify and other usual podcast places.

The ScreenME Podcast is all about entrepreneurship, particularly within the creative and media industry. In each episode, Ulrike Rohn engages in conversations with individuals who bring inspiration and knowledge to the world of entrepreneurship, including start-up entrepreneurs and those dedicated to teaching the entrepreneurial mindset.

In its first months, the following episodes were published:

• From the Baltic Film, Media and Arts School (BFM) to the Cannes Film Festival.      A talk with Dagmar Mäe, Votemo co-founder and BFM alumni. 

• From video production to creating virtual reality experiences.                                        A talk with Rein Zobel, Maru VRfounder 

• Why teach entrepreneurship to students who are not business students?                    A talk with Sean Branagan, director of the Center for Digital Media Entrepreneurship at Syracuse University's Newhouse School in New York

• What is sustainable entrepreneurship?                                                                                 A talk with Britta M. Gossel, Professor of Social Business Management at the University for Sustainable Development Eberswalde

• What is social entrepreneurship?                                                                                           A talk with Katri-Liis Lepik, Associate Professor at Tallinn University, Estonia

• Why is having an entrepreneurial mindset important for filmmakers?                         A talk with Tobias Frühmorgen, lecturer at Lusófona University, Portugal 

Stay tuned and look out for new episodes. Make sure to subscribe to the ScreenMe Podcast on Spotify platform, and connect with us on social media for updates, behind-the-scenes content, and more. 

ScreenMe team developed a new syllabus for  entrepreneurship

ScreenME reports that we want to highlight

During the cause of our ScreenME project, we have worked on output that is publicly available. The aim of the ScreenME project was to enhance scholarship in the are of screen media entreprenership, including reserach, teaching, and stakeholder engagement.

Key publicly available deliverables that we are happy to highlight here are:

A comprehensive report consolidating our collective experiences and future visions concerning industry-university collaboration

A policy brief on best practices on R&D networking 

A report documenting our shared experiences and forward-looking visions pertaining to the development of early-stage researchers 

Preparing these deliverables has been enlightening for us. The ScreenME project prompted discussions  not only on early-stage researcher development practices, stakeholder collaboration, but also on research management and teaching practices. Frequently, we as university researchers convene to share our research results, while often not speaking about these crucial topics. Hence, the experience was particularly interesting for us, and we hope that others find our compiled reports helpful.

ScreenMe-Net collaborated in and co-initiated new projects

The collaboration between the ScreenMe project and like-minded projects has proven to be highly beneficial. Particularly notable is the partnership with the C-Accelerate project. C-Accelerate operates within the FilmEU Cosmos, an alliance that encompasses various training, education, research, and innovation projects, reinforcing the FilmEU programmatic approach and playing a central role in the development of the European University of Film and Media Arts. The central objective of C-Accelerate is to progressively integrating entrepreneurship into the core ecosystem of the future European University. The exchange of entrepreneurial teaching experiences has significantly enriched the ScreenME project.

In addition to these collaborations, ScreenME members have initiated new projects. CresCine, involving Tallinn University, Aarhus University, and Munster Technological University, focuses on understanding and supporting the international competitiveness of the European film industry. The project PSM AP  that ScreenME’s Aarhus University and Vrije Universiteit Brussels are part of, explores how public service media organisations, regulators and policymakers are adapting to a new platform age dominated by the likes of Netflix, YouTube, Apple and Amazon. Furthermore, a longstanding partnership between LUT University, Jönköping University, and Tallinn University exists within the Media Contradictions project, addressing the question of whether media can be both sustainable and profitable.

Currently, there are additional project applications in progress. It is evident that our involvement in the ScreenME project has significantly deepened our understanding of media, entrepreneurship within the media landscape, and the teaching of entrepreneurship. 

Tallinn University invites students to its Screen Media and Innovation MA programm

Closely connected to the ScreenME project is the 2-year English-language MA study programm Screen Media and Innovation tthat is offered at Tallinn University’s Baltic Film, Media and Arts School and that is led by Professor Ulrike Rohn. This program encourages students to engage in a challenge focused on discovering innovations in the realm of screen media that contribute to the attainment of sustainable development goals. The pedagogical approach involves project- and problem-based learning.

Feel free to disseminate this information among your BA students and anyone you believe might be interested.

Recent publications by ScreenME Team Members

Afilipoaie, A., & Ranaivoson, H. R. (2022). Assessing Media Merger & Acquisitions: The Power Pyramids of regulatory cooperation. Journal of Digital Media and Policy , 1. https://doi.org/10.1386/jdmp_00101_1

Bruun, H. (2023). The changing role of a video-on-demand service in the strategies of public service media. A production study of TV 2 Play in Denmark from 2016 to 2022 and its impact on the production culture of the schedulers. Nordicom Review, 44(2), 235-252.

Bruun, H., & Lassen, J. M. M. (2023). New Publishing Strategies and the Production Culture of the Schedulers in Public Service Television in the Digital Era: The Case of DR and TV 2 in Denmark. Critical Studies in Television, 1-19

Cyron, T., Marcel Garz, and Norbert Steigenberger. (2023). “Beware the Community Type: Engagement and Growth in Core vs. Open Online Communities.” Small Business Economics, September. https://doi.org/10.1007/s11187-023-00821-y.

Dündar, P., & Ranaivoson, H. (2022). Science by YouTube: an Analysis of YouTube’s Recommendations on the Climate Change Issue. Observatorio (OBS*), 16(3), 53-76. https://doi.org/10.15847/obsOBS1632022206

Głowacki, M. & Maijanen., P. (2023). Decoding Media Impact and Datafication in Diverse Cultural Media Contexts. Central European Journal of Communication, 16 (1(33)), 2-6.

https://doi.org/10.51480/1899-5101.16.1(33).0

Ibrus, I., Rohn, U. (2023). The web of value. Internet Policy Review, 12 (1). https://policyreview.info/glossary/web-of-value

Ibrus, I., Karjus, A.; Zemaityte, V.; Rohn, U., Schich, M. (2023). Quantifying Public Value Creation by Public Service Media Using Big Programming Data. International Journal of Communication, 17.

https://doi.org/10.31235/osf.io/hysma

Iordache, C., Raats, T., & Afilipoaie, A. (2022). Transnationalisation revisited through the Netflix Original: An analysis of investment strategies in Europe. Convergence: The International Journal of Research into New Media Technologies, 28(1), 236–254. 

https://doi.org/10.1177/13548565211047344

Iordache, C., Raats, T., & Donders, K. (2022). The "Netflix Tax": An Analysis of Investment Obligations for On-Demand Audiovisual Services in The European Union. International Journal of Communication, 16, 545-565. 

https://ijoc.org/index.php/ijoc/article/view/13097/3659

Iordache, C., Raats, T., & Mombaerts, S. (2023). The Netflix Original documentary, explained: global investment patterns in documentary films and series. Studies in Documentary Film, 17(2), 151-171. https://doi.org/10.1080/17503280.2022.2109099

Iordache, C., Raats, T., Pakvis, M., & Asmar, A. (2023). Piecing the puzzle of VOD offerings: A comparison of eight US and local services in Flanders. Journal of Digital Media and Policy , 14(3), 357-76. https://doi.org/10.1386/jdmp_00134_1 

Järvekülg, M., Ibrus, I., Rohn, U. (2023). Shifting from Web2 to Web3: The adaptive creator experiences on blockchain-based video-sharing and streaming platforms. Convergence The International Journal of Research into New Media Technologies.

https://doi.org/10.1177/13548565231214

Kostovska, I. (2022). Blockchain ecosystems in the creative industries: big dreams for micro-payments. In S. Baumann (Ed.), Handbook on Digital Business Ecosystems: Strategies, Platforms, Technologies, Governance and Societal Challenges (pp. 405-423). (Research Handbooks in Business and Management).  Edward Elgar Publishing Ltd. 

https://doi.org/10.4337/9781839107191.00034

Ranaivoson, H. R., Broughton Micova, S., & Raats, T. (2023). European Audiovisual Policy in Transition. Routledge, Taylor & Francis Group.

Ranaivoson, H. R., & Domazetovikj, N. (2023). Platforms and Exposure Diversity: Towards a Framework to Assess Policies to Promote Exposure Diversity. Media and Communication, 11(2), 379-391. https://doi.org/10.17645/mac.v11i2.6401

Raats, T. (2023). Public service media caught between public and market objectives: The case of the “Flemish Netflix”. In M. Puppis, & C. Ali (Eds.), Public service media’s contribution to society: RIPE@2021 (pp. 111–130). Nordicom, University of Gothenburg. https://doi.org/10.48335/9789188855756-6

Rohn, U., & Jemmer, H. (2024). User data analytics in media organizations. In U. Rohn, M. B. von Rimscha, & T. Raats (Eds.),De Gruyter handbook of media economics. de Gruyter [Forthcoming]

Rohn, U., von Rimscha, M. B., Raats, T. (Eds.) (2024): De Gruyter Handbook of Media Economics. Berlin: De Gruyter [Forthcoming]

Van Den Bulck, H., & Raats, T. (2023). Media policymaking and multistakeholder involvement: Matching audience, stakeholder and government expectations for public service media in Flanders. European Journal of Communication, 38(2), 132-147. https://doi.org/10.1177/02673231221112199

Look out for our Special Issue to be published in the Journal of Media Business Studies in 2024